The Longevity Economy: How “Healthspan” Content is Driving $40 CPMs in the US and Australian Markets
The definition of “Health” content has evolved. Gone are the days when “wellness” meant generic yoga tips or smoothie recipes that commanded single-digit CPMs. In the 2026 programmatic landscape, a new king has emerged alongside Finance: Longevity and Bio-Optimization. As the global population ages—with the number of people aged 60+ set to double by 2050—advertisers are scrambling … Read more